Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog.
Setting out to create a long-term blog content calendar can be daunting – even for seasoned marketers. To help ease the pressure and avoid extra stress, we’ve created a comprehensive guide to walk you through the process of building an effective, robust content calendar to empower your team to develop strategic content all year long.
We use this process for each of our clients who publish an average of two articles per week (100 per year). Read on to learn about the specific tactics and tools we use. They’ll help your team stay on track and work ahead if desired. Most importantly, this process will help you impress your boss and create engaging content consistently for your target audience.
Every content calendar should focus primarily on the customer rather than your business. Many free resources exist today to help you identify keywords, develop relevant blog topic lists, and learn what customers are searching for in your industry. Diversifying your output with various forms of content (e.g., blog articles, infographics, podcasts, etc.) is essential in implementing a successful content marketing strategy. What is a Content Calendar?
A content (or editorial) calendar will help you plan, organize, and schedule your content successfully. It’ll help you and your team stay on track and enable you to work ahead. You can build a content calendar using a basic spreadsheet like Microsoft Excel or Google Sheets, a physical calendar, a content calendar app like CoSchedule, or a project management tool like Trello.
The Role of Content Marketing Today
You’ve probably heard the standard business advice circulating the internet today: “Remember your why.” This tip applies directly to content marketing. By focusing on meeting our buyer’s needs first, you can address their challenges and offer relevant solutions to their problems.
The buyer’s journey has shifted over the past several years. Today, with such easy access to the internet from nearly any location in the U.S., consumers rely on their own knowledge and self-education to find the best products and services for their needs. Consumers are in complete control of their purchasing journey. Access to multiple platforms gives them full control over the information they consume and with whom they share their discoveries.
As content marketers, it’s our job to create content that resonates well with our target audiences. We must create content that builds trust, share specific information about our products and services, and have an end goal of converting prospects and leads into paying customers.
How to Build an Effective Content Calendar for Your Blog and Other Content Formats
To develop an effective content calendar for the upcoming year, you must identify your
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